Encouraged by feedback from September 2009, with over 30 articles and mentions in the daily press and on TV, MACEF IN TOWN this time round has an even more important happening in store for the city of Milan.

At January 2010 edition, the amazing venue of the Milan Triennale will be hosting an exhibition entitled “Everyday design. Exhibition and charity auction of innovative articles for the home, body care and living”, devised for promotion within the city and elsewhere, of the creativity, innovation and specificity of products by Macef exhibitors.

This event will be open to the general public from 11 to 17 January 2010 and will close on the Sunday afternoon with a public auction featuring a big-name auctioneer, with all proceeds donated to UNICEF.

Milan Triennale is a museum renowned throughout the world for its cultural activities of design, architecture and photography.

A unique idea, an unrepeatable chance to promote exhibitors' brand to the public, linking their name and products with the exclusivity of an event that will put them firmly in the spotlight, underlining the charitable purpose of their sale.