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Great turnout on all Macef digital channels which have registered astonishing data this year.
Everyone could experience the “digital” character of Macef, even during the exhibition days, thanks to the live stream via Twitter – SOCIALIVE – which re-twitted in real time the attendees’ comments, images and videos all over the world. In the pavilions, many purposely installed monitors allowed to follow, minute by minute, visitors’ and exhibitors’ tweets, offering an appreciated real-time interaction.
Entrusted to Jepro srl, the SOCIALIKE team – purposely created for the Macef digital operation, the word results from the blending of two words, “social” and “like” – involved tens of thousands of trade operators from all over the world, thanks to a great number of articles, posts, news and even special video clips shared “just in time”, live from the exhibition. Quality contents regularly posted on the most followed sharing channels: Facebook, Twitter, Linkedin, Google+, YouTube.
These “social” activities generated a sharp increase in the number of online contacts among professionals, and firmly positioned Macef in the Web universe.
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