Macef September has already started!

New projects have been already conceived for Macef September 2012 : they are concepts that will create perfect continuity with the present event but that will also underline Macef continuous progress towards formulas which are increasingly sensitive to innovation of designers, companies as well as retailers who have a particular talent in enhancing and explaining houseware and personal products.
 

Macef projects for the September event have been conceived after a careful sector study, and will be proposed through significant innovation in the layout and a great specialization in the topics of the exhibition. Visitors will enjoy the total evolution of the International Home Show, which is based on an extremely precise idea: meeting the need of companies by means of continuous support, research and design activities. 

As a matter of fact, Macef mission is to develop – within the exhibition – the excellences of every sector and enhance the peculiarities of the exhibited products and the different cultures of houseliving.

 

We will start from the AbitaMi experience which will evolve into AbitaMi lab: true labs, thematic exhibiting areas which will be found in every pavilion and where emerging conceptual and product considerations will be analyzed through an adequate expositive language. Since September 2012, the project will characterize all the following Macef events and will be given substance through places, settings, integrated islands located in the heart of Macef, in perfect harmony with products presented in each pavilion.

 

AbitaMi lab will showcase examples of product innovation, use of materials, manufacturing process, and new sales modes which will make Macef be a unique event. Simultaneously, Progetti Incubatori will present new product types and interpretations of the established product types, also attracting new categories of visitors.