PENDRIVE ART PACKAGING FOR MACEF 2012 by Sergio Pappalettera
Fiera Milano and Macef open wide doors to young people involving the students of the Polytechnic in Milano, in an absolutely new event devoted to design and creativeness.
The project has origin from Macef’s support to the events linked with the new technological languages that come from the world of young people and in this specific case from the students of Design specialized in Industrial Design, Arts and Communications of the IN.D.A.CO Department pole of research and experimentation. Under the guide of Prof. Mario Bisson and of the appreciated conceptual artist Sergio Pappalettera, contemporary experimenter of avant-guard projects, the students have been invited to realize a design project for the Art packaging of the pendrive that will contain the official catalogue of Macef January 2012.
The winning project - or the packaging idea to be intended as an object of design judged as the most qualified to be produced as Art Packaging - will be awarded by MACEF that will put it in production for the edition of January 2012. All reports and planning tables of the realized prototypes can be viewed however during the 4 days of Macef, inside an inherent exhibition path, where the winner of the contest will be awarded the last day of the show.
Thanks to the input of young people, MACEF will allow passing through the steps of a path that is completely outside the usual concept of production of projects aimed at sale, a path that will become expression of an ethics that, in line with MACEF’s cultural basis, improves by the involvement of an important Cultural Institution as the historic Polytechnic of Milano. Sergio Pappalettera, stretches a path that, outside the purely economic world, proposes an openness to students, a return to the world of cultural exchange, a trip that differs from any marketing planning , an act of trust toward the young people who, never questioned, are depositaries of unexpected answers.
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